Satoyama Station
branding + visual identity
Satoyama Station
2024 / Nagano
brand design
logo + visual identity
brand guide
sign design
item design
The project needed to connect local travel, souvenirs, signage, and packaged goods in one flexible system. We created a station mark, roadside signage, product labels, item graphics, maps, and documentary travel photography.
Satoyama Station
branding + visual identity
Satoyama Station
branding + visual identity
Satoyama Station 是為 Satoyama Station 建立的 branding + visual identity 專案。作品內容以 brand design、logo + visual identity、brand guide 為核心,將品牌名稱、應用物件、版面規則與影像語氣整合成一套可延展的作品集案例。
攝影主題以 roadside sign、local package、map card、regional landscape 為主。畫面應保留自然光、低飽和色彩、安靜陰影與可閱讀的材質細節,讓照片同時承擔品牌證據、包裝質感與空間情緒。
設計概念從「包裝、標籤與紙材的觸感」出發,使用乾淨 grotesk 字體、克制色票、細緻比例與少量資訊層級,讓品牌看起來像被整理過的文化檔案,而不是一般商業宣傳頁。
計劃上先完成品牌語氣與核心識別,再建立 Station logo、Road sign、Package label 等交付物,最後以照片序列、品牌應用與網站作品頁整理成完整案例。
Station logo / Road sign / Package label / Map card / Item system
Satoyama Station
branding + visual identity
- branding: hermetic design
- sign design: hermetic design
- photography: studio archive
- client: satoyama station