Hermetic Design. design.hermetic.com.tw hello@hermetic.com.tw
title

Tou Nishino

brand visual design

client

Tou Nishino

year / place

2023 / Kyoto

scope of work

concept making & naming
logo & visual identity
brand guide
art direction
photo direction

concept

The hotel needed a name and visual identity that could connect craft, architecture, guest items, and photography. We planned the naming logic, logotype, signs, room amenities, graphic items, and a quiet image direction for the hotel.

Hermetic Design. design.hermetic.com.tw hello@hermetic.com.tw
title

Tou Nishino

brand visual design

Tou Nishino 01 corridor sign naming
Tou Nishino 02 amenity item design
Tou Nishino 03 exterior threshold collateral
Hermetic Design. design.hermetic.com.tw hello@hermetic.com.tw
title

Tou Nishino

brand visual design

01 / content

Tou Nishino 是為 Tou Nishino 建立的 brand visual design 專案。作品內容以 concept making & naming、logo & visual identity、brand guide 為核心,將品牌名稱、應用物件、版面規則與影像語氣整合成一套可延展的作品集案例。

02 / photography

攝影主題以 hotel corridor、amenity item、room sign、lobby detail 為主。畫面應保留自然光、低飽和色彩、安靜陰影與可閱讀的材質細節,讓照片同時承擔品牌證據、包裝質感與空間情緒。

03 / design concept

設計概念從「空間標示、導視與現場尺度」出發,使用乾淨 grotesk 字體、克制色票、細緻比例與少量資訊層級,讓品牌看起來像被整理過的文化檔案,而不是一般商業宣傳頁。

04 / plan

計劃上先完成品牌語氣與核心識別,再建立 Naming system、Hotel logo、Signage 等交付物,最後以照片序列、品牌應用與網站作品頁整理成完整案例。

deliverables

Naming system / Hotel logo / Signage / Hotel item / Photo direction

Hermetic Design. design.hermetic.com.tw hello@hermetic.com.tw
title

Tou Nishino

brand visual design

Tou Nishino naming amenity room sign
credits
  • concept making: hermetic design
  • visual design: hermetic design
  • photography: studio archive
  • client: tou nishino
Next work Yubune Setouchi branding + visual identity / Setouchi